Custom Packaging for Sample Kits

Key Takeaways

  • Sample kit packaging is an insert problem first: several small items have to sit in fixed positions so the kit presents the same way every time it is opened.
  • iBox Factory builds custom sample kit packaging from a minimum of 100 kits, from about $0.48 per unit at bulk volumes, confirmed on your written quote.
  • Die cut paperboard trays are the lightest and lowest cost way to hold small samples, while foam and molded trays suit heavier or fragile items.
  • iBox does not sell a stock sample kit. Samples of your own packaging are arranged through the quote conversation for your specific job.

A sample kit is a persuasion tool. Someone opens it once, decides something, and either keeps it or bins it. That makes the layout inside the box more important than the box itself, because a kit where three of six samples have shifted out of position looks careless before a word is read.

Hold everything still

Insert typeHoldsTradeoff
Die cut paperboard traySachets, small jars, cards, swatchesLightest and cheapest, limited depth
Corrugated partitionBottles, jars, multiple identical itemsStrong and cheap, less refined in appearance
Foam insertFragile or heavy items, tools, devicesBest protection, adds thickness and weight
Molded pulp or thermoformed trayCurved or irregular itemsPrecise fit, longer to produce

Cut the cavity slightly larger than the sample. A cavity cut to the exact nominal dimension will be too tight for part of your stock, because filled sachets and molded jars vary between batches. Too loose and the item rattles, which is the fault everyone notices.

Kit formats that work

  • Two piece lid and base. The classic presentation kit. The lid lifts off and the whole layout is revealed at once.
  • Drawer box. A sliding inner tray, which gives a deliberate, slow reveal and protects the contents in a bag.
  • Mailer with an integrated tray. The lowest cost route when the kit ships to a customer directly and does not need a second outer.
  • Book style rigid box. A hinged lid with a magnet closure, used where the kit doubles as a leave-behind on a buyer's desk.

Print the kit as a sales document

The inside of a sample kit is the only packaging surface a prospect studies. Print the interior. Label each cavity so the sample is identified without a separate leaflet. Number the sequence if there is an order in which you want the samples tried. If the kit goes to trade buyers, leave a panel for pricing or a QR code that you can update without reprinting the box.

A note on samples of your packaging

iBox does not sell a stock sample kit of its own boxes. If you need to see and handle material before committing to a run, raise it in the quote conversation and it will be handled as part of your specific job. Every order also includes a digital proof before anything prints, which is where most spec questions get settled.

Minimum, price and turnaround

The minimum is 100 kits. Unit pricing starts at about $0.48 per unit at bulk volumes and is confirmed on your written quote, and on a kit the insert is often the larger part of that number. The cutting die for both box and insert is included, along with design support and US shipping.

Turnaround is stated per product in three lanes: Rush (expedited production plus air freight), Standard (air) and Cost saver (sea). Production runs from about 7 business days plus 2 to 5 days for delivery. Rigid and specialty imported kit constructions can run up to about 12 weeks, which is worth checking against your trade show calendar.

Build your kit

Send a list of what goes in the kit, with dimensions, through the quote form. Related: insert packaging, kit box dimensions and packaging for trade shows.

Get a Custom Quote

Free die and plates, free design support, free US shipping. Minimums from 100 boxes.