How to Size a Die Cut Mailer

Key Takeaways

  • Size a die cut mailer in this order: measure the product at its widest, add clearance for the protection going in with it, set the depth from the packed stack height, then state the result as internal length x width x depth.
  • Depth is where money is won or lost. A mailer an inch deeper than the contents ships air, and US parcel carriers commonly bill domestic retail rates on a dimensional divisor of 139, so volume is charged whether you fill it or not. Confirm the divisor on your own carrier agreement.
  • Useful anchors if you have nothing to measure: US letter is 8.5 x 11 in and ISO A4 is 210 x 297 mm. These are industry reference sizes, not iBox stock sizes.
  • Minimum order is 100 mailers, from about $0.48 per unit at bulk volumes, confirmed on your written quote.

A die cut mailer is a one piece corrugated box that folds up without tape and closes with a tuck flap. Because it is die cut, the internal size can be anything you want, which is exactly why people get stuck. There is no chart to pick from. There is a method.

The five steps

  1. Measure the product at its widest point. Not the box it came in, not the label panel, the widest actual point of the thing you are shipping. Do it with the product packed as it will ship, including any bag or tissue.
  2. Add clearance for the protection. Tissue and a sticker add almost nothing. A pad or a folded insert adds its thickness on both sides. Air pillows or paper void fill want a half inch or more per side to actually do anything.
  3. Set the depth from the packed stack. Put everything that goes in the parcel in a pile and measure the pile: product, card, sample, return slip. That height plus a small allowance is your depth. Depth is the dimension people guess, and the guess is almost always too generous.
  4. Write it as internal length x width x depth. Longest dimension first. Then say the word internal on your quote request so nobody has to assume.
  5. Check it against dimensional weight before you commit. Multiply length by width by depth in inches and divide by your carrier's divisor. US parcel carriers commonly use 139 for domestic retail rates. If the dimensional weight beats the actual weight, the parcel is being billed on air and a shallower mailer pays for itself.

Board choice for a mailer

Die cut mailers are usually E flute or B flute. E flute is about 1/16 in (1.6 mm) per wall, prints beautifully and folds crisply, which is why most branded ecommerce mailers use it. B flute is about 1/8 in (3.2 mm) and carries more weight, at the cost of a slightly softer print surface and a thicker fold. If the product is heavy or the parcel will be stacked, B flute. If the product is light and the unboxing matters, E flute.

Remember that flute is added to the outside. A mailer specified at 9 x 6 x 2 in internal in B flute is roughly a quarter inch larger on each outside face, which can matter if you are trying to stay under a carrier threshold or fit a fixed shelf.

Common anchors worth knowing

ReferenceSizeWhy it comes up
US letter8.5 x 11 inPrint, documents, folded apparel on a letter footprint
ISO A4210 x 297 mm (8.27 x 11.69 in)The same job outside the US
US letter, flat with marginsAround 9 x 11.5 in internalSo a sheet drops in without bending

These are published industry reference dimensions and a starting point only. They are not iBox stock sizes, and we do not publish a stock mailer chart.

Why custom costs no more to tool

The cutting die is included, along with the plates, design support, US shipping and a digital proof before anything prints. So a mailer at 9.25 x 6.5 x 1.75 in internal, cut to your product, costs no more to tool than a rounded size. On a mailer that ships thousands of times, the right depth beats a round number every time.

Ordering and turnaround

Minimum order is 100 mailers, from about $0.48 per unit at bulk volumes, confirmed on your written quote. Production runs in three lanes: rush (expedited production with air freight), standard (air) and cost saver (sea), from about 7 business days plus 2 to 5 for delivery, with specialty imported items up to about 12 weeks. Rush carries a premium of about 7 to 25% depending on the job. We produce in West Chicago and Guangzhou.

If you would rather work from the product outward than from a method, our companion page on what size die cut mailer you need works through it by category. To order, see mailer boxes.

Measure one product, take the packed stack height, and send both with your monthly volume when you request a quote. We will confirm the flute and tell you if a quarter inch off the depth changes your freight band.

Get a Custom Quote

Free die and plates, free design support, free US shipping. Minimums from 100 boxes.